The Never-Ending commercial
Award: Shortlist
Shortlist / Media / Use of Digital / 2020
In June 2019, Bouygues Telecom launched a promotional offer: Netflix free for all new subscriptions. To mark the occasion, the operator challenged the unconditional fans of series. Those who watch everything. Those experts who think they know everything about everything. To put them to the test, Bouygues Telecom hid twenty references to various Netflix series in the film promoting the offer. The operator posted the film on social networks and invited Internet users to search for the hidden references.