One in four of us will depend on donated blood to stay alive. Yet millions of pints cannot be collected due to an outdated, discriminatory law that puts a blanket ban on all sexually active gay and bisexual men from donating. LADBible and Elvis Communications worked with FreedomToDonate to create a visceral, awareness-driving campaign, using real human blood, that pressured the government to change the law. They opened The Illegal Blood Bank as the world’s first blood bank for gay and bisexual men. In just one day, they collected enough blood to save 78 lives, prompting an NHS investigation into their pioneering new process.
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