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The Tampon Book: A Book Against Tax Discrimination

Award: White Pencil

White Pencil / Impact / Design/Entrepreneurs / 2020

Award: Yellow Pencil

Yellow Pencil / Media / Use of Direct

Award: Yellow Pencil

Yellow Pencil / PR / Public Affairs Campaign

Award: Yellow Pencil

Yellow Pencil / Direct / Direct Product & Service

Award: Graphite Pencil

Graphite Pencil / PR / In-Market Campaign

Award: Wood Pencil

Wood Pencil / PR / Low Budget Campaigns

Caviar, truffles or oil paintings? Until recently in Germany, many luxury goods were taxed with the reduced rate of only 7%, while tampons were taxed with 19%. Unfair? Yes! But German politicians refused to take notice. The Female Company decided to outsmart the sexist law with the law itself. Books are taxed at 7%, so it sold tampons hidden inside a book in order to avoid the sexist tax. A broad alliance of influencers, journalists, drugstores and politicians supported the campaign. On November 7, 2019, Germany abolished the tampon tax.

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