Eternal Run

Eternal Run

ASICS needed to launch the Glideride running shoe, drive fame and enhance perception of the brand for high-performance running. Sports brands are celebrating whoever crosses the finish line first, while runners obsess over that next line. But ASICS holds a longer term view of running... What if the finish line actually holds us back from reaching our true potential? Introducing Eternal Run: The world’s first race without a finish line.

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Categories
- PR
Countries
- United Kingdom
Year
- 2020

Credits

Client
- ASICS
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What did the judges have to say?

D&AD Jury

So pure, so simple, so focused on the unique benefits of the product, this campaign inspired an audience for whom running is a passion. The resulting uplift in brand loyalty and sales was as awe-inspiring as the race itself.

Ali Gee
Deputy CEO & Senior Partner
FleishmanHillard Fishburn

So pure, so simple, so focused on the unique benefits of the product, this campaign inspired an audience for whom running is a passion. The resulting uplift in brand loyalty and sales was as awe-inspiring as the race itself.

Ali Gee
Deputy CEO & Senior Partner
FleishmanHillard Fishburn

So pure, so simple, so focused on the unique benefits of the product, this campaign inspired an audience for whom running is a passion. The resulting uplift in brand loyalty and sales was as awe-inspiring as the race itself.

Ali Gee
Deputy CEO & Senior Partner
FleishmanHillard Fishburn

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Eternal Run

Eternal Run

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