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Press & Outdoor Category

  • D&AD Awards 2020

Press and poster advertising, including work released on digital and interactive poster sites.

Subcategories

You can enter your work in the following subcategories.

  • 1801 - Single Press Adverts

    Single press adverts.
  • 1802 - Tactical Press Advertising

    Rapid response press advertising that uses the buzz around a news story or event to generate maximum coverage for the brand. Includes newsjacking, real-time and situation specific adverts.
  • 1803 - Press Advertising Insert & Wraps

    Entire publication wraps, or leaflets inserted into a publication.
  • 1804 - Press Advertising Campaigns

    Entire press advertising campaigns.
  • 1805 - Existing Sites Poster Advertising

    Single posters found on conventional outdoor poster sites. Includes digital sites e.g. digital billboards, adshels, or posters.
  • 1806 - Free Format Poster Advertising

    Single posters found on unconventional poster sites, or porsters that make use of unconventional materials for example vehicles, buildings, point of sale posters.
  • 1807 - Interactive Sites Poster Advertising

    Posters that prompt interaction from the viewer, for example through live updates, physical interaction, or engagement on social media.
  • 1808 - Tactical Poster Advertising

    Rapid response poster advertising that uses the buzz around a news story or event to generate maximum coverage for the brand. Includes newsjacking, real-time and situation specific adverts.
  • 1809 - Poster Advertising Campaigns

    Poster advertising campaigns that make use of free format or existing sites. May also include digital sites (for example digital billboards, adshels and posters) or unconventional sites (for example vehicles, buildings, points of sale).
  • 1810 - Writing for Press & Outdoor Advertising

    Writing for press and outdoor advertising, including posters, billboards, adshels, magazines, inserts and wraps. Only for work that was commercially released in English. This is to ensure that the writing is judged fairly, not based on translations. 
  • 1811 - Writing for Branded Editorial

    Long form copy created for promotional purposes, including branded articles, brochures and blog posts. Only for work that was commercially released in English. This is to ensure that the writing is judged fairly, not based on translations.
  • 1812 - Print Innovation

    Use of new technologies, materials or techniques to produce innovative print advertising.

Poster Advertising Campaigns (14)

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