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Bucket Bangers

Award: Wood Pencil

Wood Pencil / Entertainment / Integrated / 2020

Award: Shortlist

Shortlist / Press & Outdoor / Poster Advertising Campaigns

For decades, superstars from around the world have been quoting KFC in their songs. So SID LEE Paris launched Bucket Bangers, the first playlist that gathers the 46 best songs mentioning KFC on Spotify - accompanied by a large outdoor, street marketing digital campaign using the 46 punchlines as 46 advertising headlines. Then, when Kanye West and his wife went to a Parisian KFC to order chicken, SID LEE Paris created a tribute bucket with West’s lyrics. The day after, Kim Kardashian retweeted the image and generated billions of impressions on social and mainstream media, all for free.

  • Bucket Bangers
  • Bucket Bangers
  • Bucket Bangers
  • Bucket Bangers
  • Bucket Bangers
  • Bucket Bangers

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