Pleasure Icon 2: Brendan Monroe
Award: Wood Pencil
Wood Pencil / Press & Outdoor / Poster Advertising Campaigns / 2020
Pleasure and the fine arts are at the heart of Magnum. This year, the brand collaborated with Brendan Monroe to create a series of handcrafted works of art. The illustrations inspire moments of pleasure where the iconic Magnum ice cream shape combines perfectly with the striking black and white images. It breaks all the category codes and puts the brand in an enviable place where art, culture and pleasure meet.
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