WILD LIFE - BEAR
Award: Shortlist
Shortlist / Press & Outdoor / Free Format Poster Advertising / 2020
A carabiner is a specialised type of metal loop, with a spring-loaded gate used to quickly and reversibly connect components, and widely used in rope-intensive activities such as climbing and outdoor activities. LOTUS:H wanted to communicate the strongest carabiner from Consina using inspiration from wildlife’s iconic predators and their prey. The challenge was creating the shape of these animals using real carabiners and real rope, to show the strength of Consina’s carabiners.
