Listen Like You Used To
Award: Wood Pencil
Wood Pencil / Press & Outdoor / Poster Advertising Campaigns / 2020
Award: Wood Pencil
Wood Pencil / Press & Outdoor / Writing for Press & Outdoor Advertising
Spotify was looking to increase consideration within the elusive, and often forgotten, generation of 35 to 45 year olds in the UK. Research showed that the music we listen to in our teenage years sets our musical taste as adults. So Who Wot Why created a nostalgia-fuelled campaign focused on evoking personal memories of the iconic tracks the audience grew up with. The work was shared widely online gaining enormous organic PR world-wide. It reached over 65% of the audience, gained a 5% increase in consideration within that demographic, and grew the 35+ audience by 10%.
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