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Impact Category

  • D&AD Awards 2020

Original and transformative design, campaigns and initiatives that benefit business and society. Work that can demonstrate direct and tangible positive change, from brands, agencies, charities and entrepreneurs who are prioritising people and planet alongside profit.

Have a look at the subcategories below and download the entry kit for more information.
Visit D&AD Awards for translated versions.

Get the entry kit

Subcategories

You can enter your work in the following subcategories.

  • 6001 - Advertising/Brands

    Creative advertising and marketing communications for commercial clients. Includes campaigns and individual executions.
  • 6002 - Advertising/Not for Profits

    Creative advertising and marketing communications for for charities, NGOs and governments. Includes campaigns and individual executions.
  • 6003 - Advertising/Entrepreneurs

    Creative advertising and marketing communications promoting a personal project, side hustle or business. Includes campaigns and individual executions.
  • 6004 - Design/Brands

    Design for commercial clients that has the potential to achieve positive change by improving circumstances, access or quality of life. Includes product, print, digital and service design.
  • 6005 - Design/Not for Profits

    Design for charities, NGOs and governments that has the potential to achieve positive change by improving circumstances, access or quality of life. Includes product, print, digital and service design.
  • 6006 - Design/Entrepreneurs

    Design for a personal project, side hustle or business that has the potential to achieve positive change by improving circumstances, access or quality of life. Includes product, print, digital and service design.
  • 6007 - Initiative/Brands

    Initiatives driven by commercial clients. Includes business initiatives, community projects and service innovations.
  • 6008 - Initiative/Not for Profits

    Initiatives driven by charities, NGOs and governments. Includes business initiatives, community projects and service innovations.
  • 6009 - Initiative/Entrepreneurs

    Initiatives connected to a personal project, side hustle or business. Includes business initiatives, community projects and service innovations.

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