Samsung Good Vibes: Now, words aren't just heard, but felt.
Award: Shortlist
Shortlist / Impact / Initiative/Brands / 2020
500,000+ deafblind people in India have no way to communicate other than using hand-signing and Braille – which many people don’t understand. Samsung Good Vibes is a new form of smartphone communication that has two interfaces: one regular, and the other for the deafblind. It translates voice and text messages into Morse Code vibrations, and vice versa. Supported by a robust digital campaign and nationwide training workshops, the app has 20,812+ downloads. It’s now bringing inclusivity to over 500,000 people who have been disregarded by modern social media technologies.
