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Generosity Bar

Award: Shortlist

Shortlist / Impact / Initiative/Brands / 2020

As the brand that’s always added an extra half a glass of milk to make its chocolate bars yummier, Cadbury wanted to show that generosity was still alive and make a real difference. So it created the Generosity Bar, a new version of its iconic Cadbury Dairy Milk – only without the milk. Now, people can donate the milk to the four million malnourished children in the Philippines. Every time they buy it, a glass and a half of milk goes to the NGO Reach Out Feed the Philippines. So far 200,000 glasses of milk are being donated making a real difference for thousands of Filipino children.

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