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The Soap with a Lump

Award: Shortlist

Shortlist / Product Design / Promotional / 2020

Award: Shortlist

Shortlist / Impact / Design/Brands

75% of women in India shy away from checking themselves for signs of breast cancer. Something about touching their breasts makes them uncomfortable. Lux wanted to find a way to encourage self-examination, so it redesigned its product. The Soap with a Lump alerts women when they are in the shower and uninhibited. In collaboration with the Indian Cancer Society, The Soap with a Lump was introduced to women through screening camps. It started a conversation about self-examination and is now being extended across India through ICS initiatives.

  • The Soap with a Lump
  • The Soap with a Lump
  • The Soap with a Lump
  • The Soap with a Lump
  • The Soap with a Lump

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