After working at great agencies for 28 years, and being a partner and co-founder of BETC São Paulo, Gal Barradas launched a new company for developing startups technology-based. Gal also take part in women's leadership groups, mentoring entrepreneurs. She is a counsellor of the Verdescola Institute NGO, and is also a marketplace columnist at Marie Claire Magazine.
Gal Barradas is the only woman on the list of the advertising professionals most admired by the Advertisers (Scopen 2016/2017), and was also one of the Women to Watch Brazil in 2017.
Gal is a co-author of the Woman Interrupted app that seeks to reduce manterrupting within the corporate environment; this app has been downloaded in over 100 countries.
In 2017, Gal became a speaker on TEDx São Paulo. In 2018, released her first book about the impact of technology on communication entitled “New Questions, Different Answers”.
In 2018, she launched Viva10, a tech platform for connecting doctors and patients that aim to rebalance the economic value chain within this segment of market.
Gal graduated in Business Administration in Brazil and then pursued graduate studies in Semiotics, in Paris, France.