Today, there are no limits on plastic production. The only way to stop plastic is a Globally Binding Treaty, and the only way to achieve that is to lobby governments. WWF research found that we consume approximately 100,000 microplastics a year. Shocking, but hard to comprehend. Grey Malaysia took that abstract scientific data and quantified it, visualising it into a singular, universally understood and compelling fact - you eat a credit card every week. By transforming an environmental crisis into a personal one, it created the largest and fastest public movement in WWF history.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.