Today, there are no limits on plastic production. The only way to stop plastic is a Globally Binding Treaty, and the only way to achieve that is to lobby governments. WWF research found that we consume approximately 100,000 microplastics a year. Shocking, but hard to comprehend. Grey Malaysia took that abstract scientific data and quantified it, visualising it into a singular, universally understood and compelling fact - you eat a credit card every week. By transforming an environmental crisis into a personal one, it created the largest and fastest public movement in WWF history.