• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

See Sound

Award: Graphite Pencil

Graphite Pencil / Product Design / Assisted Living & Health / 2020

Award: Graphite Pencil

Graphite Pencil / Digital / Creative Use of Technology

Award: Wood Pencil

Wood Pencil / Design Transformation / Digital Transformation

Award: Wood Pencil

Wood Pencil / Digital / Creative Use of AI

Award: Wood Pencil

Wood Pencil / Digital Design / Connected Experiences

Award: Shortlist

Shortlist / Digital Design / New Use of Technology

Award: Shortlist

Shortlist / Impact / Design/Brands

Every person should be aware of what happens in their home. Yet for the millions of deaf and hard of hearing people worldwide, this still isn't the case. There is no product available that can differentiate sounds, leaving consumers with nothing that can distinguish a microwave from a baby crying. Meet See Sound, the world's first smart home hearing system. When a noise occurs, See Sound verifies it against a data library and translates it into a simple visual readout. Powered by 2 million YouTube video sound clips, this machine-learning model reports 75 sounds with industry-leading accuracy.

What did the judges have to say?

The deep mining of data to continually improve the sensitivity of this product makes this concept stand out. Well executed and a huge leap forward in sound detection for the hard of hearing.

Stefan Knox, Founding Director, Bang Creations

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again