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Packaging Design Category

  • D&AD Awards 2020

Innovative design for any kind of packaging, from structural, to luxury to sustainable and beyond. For any type of product, from specialised to mainstream.



You can enter your work in the following subcategories.

  • 2601 - Luxury

    Packaging for high-end brands or luxury items.
  • 2602 - Limited Edition

    Packaging for limited edition runs of a product or packaging. The packaging must have been commercially sold, if not it should be entered into the Promotional category.
  • 2603 - Consumer

    Packaging design for FMCGs, consumer electronics and other products available in mainstream retail spaces.
  • 2604 - Rebrand

    Rebrand of an existing product or range of products.
  • 2605 - Inclusive

    Packaging design that is accessible to a range of users, regardless of ability, age, gender or other demographic. For example it may use bold easy to read graphics, a system of hinges to open or only require one hand to open.
  • 2606 - Structural

    The form and shape of a piece of packaging with a focus on functionality.
  • 2607 - Sustainable

    Packaging with sustainability at its heart. For example, each component of the packaging is sustainably made, or it's recyclable, reusable, remanufactured or refurbished, or the product has longevity which reduces the amount of waste that would otherwise be generated.
  • 2608 - Promotional

    Packaging that was distributed as part of a promotional event, stunt or marketing campaign. Usually with a limited production run, not commercially avaliable, with no barcode or sales identifier.
  • 2609 - Writing for Packaging Design

    Writing on a piece or range of packaging that helps to bring the creative idea to life. Only for work that was commercially released in English. This is to ensure that the writing is judged fairly, not based on translations.

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