HP is named after the Houses of Parliament, and its distinctive bottles have long carried illustrations of the Elizabeth Tower and Big Ben. With the 160th anniversary of the landmark approaching, HP wanted a celebration that would stand out on shelves. Since 2017, Big Ben and the Elizabeth Tower have been out of the public eye for major renovation work. It was an opportunity for a tongue-in-cheek packaging refresh. HP covered the Tower on its bottle in scaffolding, presenting an endearingly honest view of the landmark.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.