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Integrated Category

  • D&AD Awards 2020

Campaigns where a central idea is successfully executed across a variety of media, e.g. TV, print, online, mobile, ambient.

Subcategories

You can enter your work in the following subcategories.

  • 1501 - Integrated/Small Business (under 50 employees)

    Fully integrated campaigns that were successfully executed across multiple platforms e.g. online, on TV, radio, out-of-home, etc.
  • 1502 - Integrated/Medium Business (50-500 employees)

    Fully integrated campaigns that were successfully executed across multiple platforms e.g. online, on TV, radio, out-of-home, etc.
  • 1503 - Integrated/Large Business (over 500 employees)

    Fully integrated campaigns that were successfully executed across multiple platforms e.g. online, on TV, radio, out-of-home, etc.
  • 1504 - Earned Media/Small Business (under 50 employees)

    Campaigns where publicity is gained organically, not through paid or owned media channels. Includes messaging spread via word-of-mouth, social media, editorial, etc., effectively using third parties to create a buzz.
  • 1505 - Earned Media/Medium Business (50-500 employees)

    Campaigns where publicity is gained organically, not through paid or owned media channels. Includes messaging spread via word-of-mouth, social media, editorial, etc., effectively using third parties to create a buzz.
  • 1506 - Earned Media/Large Business (over 500 employees)

    Campaigns where publicity is gained organically, not through paid or owned media channels. Includes messaging spread via word-of-mouth, social media, editorial, etc., effectively using third parties to create a buzz.
  • 1507 - Omnichannel/Small Business (under 50 employees)

    Fully integrated campaigns where the activations across all channels are joined up to create a seamless customer experience, whichever channel they engage with. The customer journey is central to the strategy.
  • 1508 - Omnichannel/Medium Business (50-500 employees)

    Fully integrated campaigns where the activations across all channels are joined up to create a seamless customer experience, whichever channel they engage with. The customer journey is central to the strategy.
  • 1509 - Omnichannel/Large Business (over 500 employees)

    Fully integrated campaigns where the activations across all channels are joined up to create a seamless customer experience, whichever channel they engage with. The customer journey is central to the strategy.
  • 1510 - Established Campaigns

    Established campaigns, where the same concept has run over three years or more, with a central idea executed across a variety of media. The eligibility period for work entered into this subcategory is 1 January 2017 to 19 March 2020.
  • 1511 - Writing for Integrated

    Copy written for campaigns where a central idea connects across a variety of media. Only for work that was commercially released in English. This is to ensure that the writing is judged fairly, not based on translations.

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