• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

The Last Ever Issue

Award: Yellow Pencil

Yellow Pencil / Media / Use of Press & Outdoor / 2020

Award: Wood Pencil

Wood Pencil / Integrated / Earned Media/Large Business (over 500 employees)

VMLY&R and Gazeta.pl purchased Poland's longest running and most-read adult magazine and turned the page, by making its last issue the beginning of a new conversation around sexual education, gender portrayal, equal rights, sexism, and more. The magazine - which was published on International Women’s Day - still had the regular sections and columns, but reimagined the content around sexual education, gender portrayal, equal rights, sexism, and more. It was the symbolic end of an era, and a spectacular beginning for a much-needed national conversation.

What did the judges have to say?

This is not just a powerful idea but a powerful action. This is an example of how you truly enable a cause, not just by talking about it but taking the problem head-on and acting on it. Buying a piece of media to just destroy it forever, in order to make a point, is pretty ingenious.

Savita Iyer, VP - Strategy, Lowe Lintas

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again