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Sheena Jeng

  • China Chief Creative Officer
  • China
  • Member since 2020

Sheena is one of the best known and most respected creative in China, according to the R3 Creative survey.
She has worked in the Greater China region for over 2 decades. Prior to joining McCann, she has played leadership roles at pioneering agencies such as Ogilvy, D’Arcy, DDB Group Greater China and Publicis China.
During this time, she has been integral to both creative and strategic development, in order to build strong business partnerships with many international and local clients such as L’Oreal, Citibank, P&G, Nestle, J&J, Coca-Cola, Fidelity, Sanofi, Philips, Unilever, Heineken, Tencent, Roche, 3M, AXA and General Motors (Buick and Cadillac).
More than 500 more trophies has been awarded to her works. Her beliefe is to continue raising the bar and the result of winning awards comes naturally.
She is much in demand as a Jury President in China, Jury panel in Asia and global award shows, and has recently invited as speaker in Spikes, also judged One Show, LIA China, Clio in 2019 and is going to be the Grand Jury in New York Festival 2020.
She also actively involved in industry affairs contributing her specialty and learnings. She is Co-Chair in China Mobile Marketing Association, Vice president in China Advertising Association of Commerce. She is committed to driving the China advertising industry forward.

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