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Art Direction Category

  • D&AD Awards 2020

Overall design, visual direction and style for campaigns or elements of them, including work released online, on digital platforms, in print, on TV, etc.

Have a look at the subcategories below and download the entry kit for more information.
Visit D&AD Awards for translated versions.

Get the entry kit

Subcategories

You can enter your work in the following subcategories.

  • 1001 - Art Direction for Integrated Digital Campaigns

    Art direction for integrated campaigns that run primarily on digital platforms. This could include websites, display ads and social media, apps, data or creative technology. Offline parts are accepted if they work with the digital components.
  • 1002 - Art Direction for Websites

    Art direction for websites, landing pages and microsites. Includes a brand’s main site and those launched as part of a promotional campaign. To enter submit a URL that will be live and accessible from the UK until June 2020.
  • 1003 - Art Direction for Display & Social Advertising

    Art direction for display advertising, paid social and paid search. For example banners, pop-ups, sponsored posts, video ads, pre-rolls, takeovers, competitions and Google AdWords.
  • 1004 - Art Direction for Branded Apps & Games

    Art direction for apps and mobile games that are branded or have a commercial component but are not the main business app of a product or service. Could be played online or downloaded.
  • 1005 - Art Direction for In-Game Advertising

    Art direction for advertising within online, computer, video or mobile games. Includes in-game billboards, gamification components, product placements that are part of the game narrative, selective ads, incentivised ads and the use of ad gating.
  • 1006 - Art Direction for Direct

    Art direction for targeted pieces of marketing that are designed to elicit a direct response from users. Includes print advertising, mail, digital and film advertising.
  • 1007 - Art Direction for Film Advertising

    Includes advertising created for social, VOD, TV or cinema.
  • 1008 - Art Direction for Outdoor Advertising

    Includes print and digital posters, special builds and digital sites.
  • 1009 - Art Direction for Press Advertising

    Art direction for press ads, inserts and wraps.

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