AirPods Pro
Award: Yellow Pencil
Yellow Pencil / Graphic Design / Digital Platforms & Websites / 2020
Award: Wood Pencil
Wood Pencil / Art Direction / Art Direction for Websites
AirPods Pro provide the ability to switch between noise cancellation mode and transparency mode (in which environmental sounds are heard). The challenge was to tell this complex story in a beautiful, simple way that communicates how the technology works, but also how it feels. The website marries product art direction, lifestyle art direction, diagrammatic elements and typography in a graphic design system that is born out of product truth. Light and shadow are used as a metaphor for sound and silence (how it feels) while illustration telegraphs how the tech works.
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