The Smoothest Burger
Award: Shortlist
Shortlist / Art Direction / Art Direction for Websites / 2020
Award: Shortlist
Shortlist / Graphic Design / Digital Platforms & Websites
Labelling the EggMcMuffin The Smoothest Burger was an opportunity to create a new advertising language – one that is more modern, more fresh, closer to the digital generation, and able to properly convey this idea of softness. To do so, TBWA\Paris drew inspiration from the internet trend that best fit the product qualities: satisfying animations. They produced fifteen 3D Egg McMuffin Satisfying videos, and created a website to host them, as well as using them for social media communication.
