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Keka  Morelle

Keka Morelle

  • CCO Chief Creative Officer
  • Brazil
  • Member since 2020

Keka Morelle is from Rio Grande do Sul, moved to São Paulo in 2001. Graduated at Puc/Porto Alegre and Post-Graduated in Fashion at Santa Marcelina University, in São Paulo.
In the last 23 years, Keka Morelle worked in a total of 8 agencies, including F/Nazca,Fischer, FCB, DM9DDB and AlmapBBDO. This diversity of places gave Keka a huge vision of work culture and what culture work brings the most creative result and which does not. Going through different creative and entrepreneurial approaches, these companies have been shaping Keka's way of seeing creative leadership. In 2005 she won her first Gold Lion at Cannes Festival- and after that she got many others.

Keka has been chosen by the Premio Colunistas Brasil for Professional of the Year 2017 and as Creative Professional in Caboré Award 2018, the most prestigious advertising award in Brazil.
She's also being invited to be part of important juries in international festivals like Cannes, D&AD, One Show, NY Festival, El Ojo, Young Guns. She has already been invited to give art direction classes to the main creativity schools in Brazil such as Escola Cuca, Perestroika and Miami Ad School.

She was creative director at Dm9DDB for 4 years, where she led a team of 25 people directly. In 2015 she started work at Almap BBDO as art director. At Almap she created the Global Havaianas Campaign Made of Brazilian Summer, applied in more than 20 countries and one of the most awarded campaigns of 2017 according to the Gunn Report.

In june 2017 Keka was promoted to creative director at Almap and lead the creative work for brands like Antarctica, Lays, Ruffles, Quaker, HP, Volkswagen, O Boticário and Havaianas.

In January 2019, she was promoted to Executive Creative Director at Almap BBDO and was jury in Outdoor category in One Show and Cannes Lions Festival.

And in September 2019, she has been appointed Chief Creative Officer at Wunderman Thompson Brazil leading a team of more than 100 people in São Paulo and Porto Alegre, and reporting to Pedro Reiss, CEO of Wunderman Thompson Brazil.

This year, Keka will serve on the 2020 Clio Awards Branded Entertainment & Content Jury.

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