Hot & Spicy (Season 2)
Award: Wood Pencil
Wood Pencil / Press & Outdoor / Poster Advertising Campaigns / 2020
Award: Shortlist
Shortlist / Press & Outdoor / Press Advertising Campaigns
Award: Shortlist
Shortlist / Art Direction / Art Direction for Outdoor Advertising
KFC’s fried chicken and TV are a match made in heaven. So each of these executions is inspired by a TV show that features explosive action, with fried chicken seamlessly replacing the fireballs. Consumers could then binge on freshly delivered Hot & Spicy while also binging on the latest release of their favourite series.
