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Fix the World

Award: Graphite Pencil

Graphite Pencil / Integrated / Integrated/Large Business (over 500 employees) / 2020

Award: Shortlist

Shortlist / Integrated / Earned Media/Large Business (over 500 employees)

Award: Shortlist

Shortlist / Film Advertising / Social Commercials over 30 seconds

What do you do when the world seems more out of sorts than ever? Dig a huge hole and feed the world a giant Snickers, then take credit for anything good that happens. Drawing on growing public sentiment, the integrated campaign aimed to Fix The World on a massive scale. Teasers identified modern problems, a Guinness Record-breaking Snickers was built, and a Super Bowl ad dropped a giant Snickers into the earth to fix it all. Then Snickers took credit for various good things in the world through traditional and non-traditional media.

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