Gabriela has a truly diverse background that spans advertising, PR and social media. Most recent role was Creative Partner with TBWA\London, leading the work for one of the agency's most innovative clients & the creative side for a new agency product.
Before that she was Chief Creative Officer for the UK & EMEA of the global PR network Weber Shandwick, based in London. She is an experienced creative leader, with over 150 awards and nominations, and has a special focus on earned-centric creative.
In her career, she has also founded and run her own firm, The Practice, that was acquired by Publicis Groupe seven years after being launched, when it was ranked as one of the most creative PR agencies in the world. She has spent the first 10 years of her career with Ogilvy, starting with a creative position with Ogilvy & Mather, growing step by step up to the top-level position, running one of Ogilvy PR's European offices.