Maia has the very la-di-da title of Head of verbal identity at Elmwood London.
She started life at The Writer, where she helped brands like Twinings, O2, Matalan and Standard Life find their voice.
Since then her words have made their way everywhere from shop windows on Oxford Street to the sides of body butter, tube posters about mental illness to investment banking websites.
Right now she’s renaming an educational company and writing lots and lots of packaging for Costcutter. Glamour.