Tread Softly
Award: Shortlist
Shortlist / Packaging Design / Consumer / 2020
What’s the next generation wine for the next generation drinker? A wine brand that treads softly on the earth, and on you. A wine produced with environmental sustainability and sensitivity; a wine made with minimal preservatives and naturally lower in alcohol. Creating the poetic name, Tread Softly, Denomination evoked a sense of eco-awareness and sustainability, whilst echoing the lighter styles and refined flavours of the wines. The semiotics are delicate and considered: a daring, restrained approach, but with a powerful shelf presence.
