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The Outlaw Bike

Award: Shortlist

Shortlist / Impact / Design/Entrepreneurs / 2020

Award: Shortlist

Shortlist / Direct / Direct Product & Service

Bikes are one of the highest taxed products in Brazil. Over 70% of a bike's price is comprised of taxes. To communicate that to cyclists, Talent Marcel and Bicycling Magazine decided to break the law. They created the Outlaw Bike, a bike that pretends to be another product so it pays less taxes. It can be assembled both as a bike and as furniture. When assembled as a bike: 70% taxes. When assembled as furniture: only 12%. It's built with the same parts and the same materials. It's just put together differently.

  • The Outlaw Bike