The Time We Have Left
Award: Wood Pencil
Wood Pencil / Impact / Advertising/Brands / 2020
The Time We Have Left encouraged people to change their behaviour and find more time to see each other - by telling them exactly how much time they had left together. Leo Burnett and Pernod Ricard had to create a bulletproof algorithm against sceptics, so they gathered data from the National Institute of Statistics on life expectancy as well as studies related to the likelihood of maintaining the frequency of our encounters over time. From this, they built a fairly accurate tool that predicted how much time you had left with someone in terms of days and hours.
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