• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

The Punishing Signal

Award: Shortlist

Shortlist / Media / Use of Press & Outdoor / 2020

Award: Shortlist

Shortlist / Experiential / Public Environments

Award: Shortlist

Shortlist / PR / Use of Events & Stunts

Award: Shortlist

Shortlist / PR / Low Budget Campaigns

Award: Shortlist

Shortlist / Impact / Initiative/Not for Profits

70% of noise pollution on Mumbai’s roads is due to excessive honking. After many attempts to curb it, Mumbai Police did what fines couldn’t – they changed behaviour with an unexpected dash of humour by turning traffic signals into Punishing Signals. When honking crossed 85 dB, the countdown timer at a signal would reset, making impatient motorists wait more. A film of this solution was cut and tweeted by Mumbai Police. It soon became the most liked and shared topic in India, creating instant results as well as nationwide chatter.

  • The Punishing Signal

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again