• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Dragon

Award: Wood Pencil

Wood Pencil / Press & Outdoor / Single Press Adverts / 2020

Lego’s ultimate purpose is to inspire and develop children to experience the endless human possibilities that come from limitless imagination. The ads aim to communicate to children and parents that when it comes to imagination, every size and every difference matters. The ads utilise the visuals of three favourite objects: a dragon, a spaceship and the Empire State building – each of which come in two different scales, patterns and details. The campaign inspired parents to see and encourage children’s limitless imagination with Lego.

  • For every imagination

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again