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LoFi Beats Suicide

Award: Yellow Pencil

Yellow Pencil / Media / Use of Micro-Talent/Influencers / 2020

Award: Wood Pencil

Wood Pencil / Digital / Creative Use of Social Media

One in five students have suicidal thoughts, yet most aren’t seeking expert help. Vice UK was determined to find a way to help. It hijacked a 24-hour YT live stream where students gather to watch a continuous animated loop of a girl studying, but also share feelings of stress, depression and loneliness. For the first time in 809 days, Study Girl stopped studying and considered taking her own life. After wrestling with her decision, she chooses to live and seek help. The video achieved 2m views and 19% of viewers clicked through to helplines, meaning one in five reached out to get expert help.

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