• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

LoFi Beats Suicide

Award: Yellow Pencil

Yellow Pencil / Media / Use of Micro-Talent/Influencers / 2020

Award: Wood Pencil

Wood Pencil / Digital / Creative Use of Social Media

One in five students have suicidal thoughts, yet most aren’t seeking expert help. Vice UK was determined to find a way to help. It hijacked a 24-hour YT live stream where students gather to watch a continuous animated loop of a girl studying, but also share feelings of stress, depression and loneliness. For the first time in 809 days, Study Girl stopped studying and considered taking her own life. After wrestling with her decision, she chooses to live and seek help. The video achieved 2m views and 19% of viewers clicked through to helplines, meaning one in five reached out to get expert help.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again