• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Refurbished tweets

Award: Wood Pencil

Wood Pencil / Media / Use of Talent & Influencers / 2020

Award: Wood Pencil

Wood Pencil / Digital / Creative Use of Social Media

Back Market, French startup and European leader of refurbished products, decided to expand to the US. Not an easy feat in a country that loves new gadgets. It didn't have the budget for celebrity influencers - many of whom really wanted Back Market products and had already tweeted about that years ago. So, to promote its refurbished products, Back Market decided to refurbish their tweets. It retweeted them as if they were published the day before and sent them the smartphones of their (past) dreams, creating the biggest online influencer campaign ever, for free

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.