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Beat Machine

Award: Shortlist

Shortlist / Media / Use of Entertainment / 2020

Bacardi presents The Beat Machine: A fun and engaging hack on YouTube. The brand used a feature that even some YouTube engineers didn’t know existed, that allows people to fast forward a video using their numeric keyboards. Click one on your keyboard and your video fast forwards to 10% of the footage, click two to make it go to 20%, three to 30%... The Beat Machine video was edited to utilise that characteristic. Every 10% of the video, a new loop would start, allowing people to remix the song by simply using their numeric keyboard.

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