Meet Q, The Genderless Voice
Award: Yellow Pencil
Yellow Pencil / Branding / Sonic Branding / 2020
Award: Wood Pencil
Wood Pencil / Radio & Audio / Creative Use of Technology
Award: Shortlist
Shortlist / Media / Use of Radio & Audio
Boot up your voice assistant of choice and you’re likely to find two options for the gender you prefer to interact with: male or female. As third gender options are being recognised across the globe, technology is still stuck in the past only providing two binary options. That’s why Copenhagen Pride launched Q - the world’s first genderless voice for AI assistants. Since launch, Q has been added to the UNESCO report I’d Blush If I Could and exhibited at museums around the world.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.