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Apple – Wonderful Tools

Award: Graphite Pencil

Graphite Pencil / Branding / Brand Expression in Moving Image / 2020

Steve Jobs once said, “Give people wonderful tools, and they’ll do wonderful things.” This value is at the core of everything Apple does. Whether it’s a hardware product, a software experience or a service, flawless design has, is, and always will be part of the DNA of the company. Wonderful Tools is a delightful visual journey that celebrates this design principle, through the shapes of Apple’s most iconic products, software experiences and services.

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If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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