We Compost — Feed the Worms
Award: Graphite Pencil
Graphite Pencil / Branding / Brand Refresh / 2020
We Compost is Auckland’s leading compost service, diverting millions of kg from going to landfill. But after seven years of operation, its brand positioning and visual identity didn’t align with the incredible work it was doing. Given the huge positive impact composting has, We Compost wanted to appeal to everyone, not just eco-warriors. This solution celebrates the mighty worm (worms play a crucial role in composting). Seachange developed an iconic logo, bespoke typeface and bold graphic worm print for maximum standout. Every touchpoint was an opportunity to engage in a fun and memorable manner.
What did the judges have to say?
They’ve created little touch points where they could and they’ve decided to use language… It’s an incredibly harmonious way of bringing something, which on the surface is incredibly small and verbal into something much bigger and visual, but elevating it and enriching it and not letting it become a missed opportunity.
Francesca Tenenbaum, Head of Words, Here Design
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