Apple – Wonderful Tools

Steve Jobs once said, “Give people wonderful tools, and they’ll do wonderful things.” This value is at the core of everything Apple does. Whether it’s a hardware product, a software experience or a service, flawless design has, is, and always will be part of the DNA of the company. Wonderful Tools is a delightful visual journey that celebrates this design principle, through the shapes of Apple’s most iconic products, software experiences and services.