DAZN Creative Branding Scheme
Award: Shortlist
Shortlist / Branding / New Branding Schemes / 2020
This identity for the internal creative department at DAZN respects the parent brand’s principles while illustrating the creative team’s core proposition - sporting creative excellence. The idea was to create a new global language of sport. DAZN Creative traced the world’s most iconic sporting moves, with each movement forming a new letter. Together these letters became the building blocks for the DAZN Creative identity. New ‘letters’ could be reactive to the latest sporting moments, and the final logo can be bespoke to the individual employee based on their interests or teams they support.
