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Award: Wood Pencil

Wood Pencil / Branding / New Branding Schemes / 2020

Positano is an Italian bar at the exclusive department store NK in Stockholm. The name originates from the small lemon-cultivating village by the Amalfi Coast, that is said to be both the happiest and weirdest place on earth. In addition to that, the name includes the letters P-O-S-I-T which make up the start of the word positive. Unfortunately the name also includes a negation, the last two letters spell N-O. Hence adding a compensating (YES). The rest of the identity is all about lemons and craftsmanship, just like the menu itself.


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