POSITANO (YES)
Award: Wood Pencil
Wood Pencil / Branding / New Branding Schemes / 2020
Positano is an Italian bar at the exclusive department store NK in Stockholm. The name originates from the small lemon-cultivating village by the Amalfi Coast, that is said to be both the happiest and weirdest place on earth. In addition to that, the name includes the letters P-O-S-I-T which make up the start of the word positive. Unfortunately the name also includes a negation, the last two letters spell N-O. Hence adding a compensating (YES). The rest of the identity is all about lemons and craftsmanship, just like the menu itself.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.