• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Itch Brand Identity

Award: Wood Pencil

Wood Pencil / Branding / New Branding Schemes / 2020

Itch creates personalised subscription packs that help pets live happy and healthy lives. The company wanted to position itself as pet care with a difference. Underexposed seized the opportunity to develop a brand that took Itch away from the clinical and the over-cute, establishing an emotive brand positioning with a no-nonsense tone of voice. A bold design led by the dot from ‘itch’ shaped an identity that got tails wagging.

  • Itch Brand Identity
  • Itch Brand Identity
  • Itch Brand Identity
  • Itch Brand Identity
  • Itch Brand Identity
  • Itch Brand Identity
  • Itch Brand Identity
  • Itch Brand Identity
  • Itch Brand Identity

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again