Grid Design’s brief was to update and simplify dairy company Synn¯ve Finden’s logo. To keep the company relevant and appealing to customers, it needed a new identity that was more minimalist and iconic. Grid Design aimed to capture the inspiring story of the ‘first lady’ of cheesemaking, who in 1928, at a tender age, moved from her homestead to the city and started a cheesemaking company. Which she succeeded in doing, despite the odds. The design is flexible enough to create recognition and connection regardless of platforms and touch points.
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