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JFK Moonshot

Award: Graphite Pencil

Graphite Pencil / Experiential / Use of Realities / 2020

Award: Graphite Pencil

Graphite Pencil / Art Direction / Art Direction for Branded Apps & Games

Award: Graphite Pencil

Graphite Pencil / Branding / Digital Brand Expression

Award: Wood Pencil

Wood Pencil / Art Direction / Art Direction for Integrated Digital Campaigns

Award: Wood Pencil

Wood Pencil / Branding / Brand Activation

To celebrate the 50th anniversary of the Apollo 11 Mission, the JFK Presidential Library and Museum wanted to introduce today’s generation to President Kennedy’s bold vision for the space programme and this pivotal moment in history. JFK Moonshot was a fully synchronised augmented reality recreation of Apollo 11 where every moment, manoeuvre, and milestone unfolded in real time, second-by-second, precisely 50 years later.

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