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Bodily

Award: Shortlist

Shortlist / Branding / Naming / 2020

Bodily is a direct-to-consumer platform that offers educational resources and modern products backed by clinical research, with an initial focus on birth recovery, postpartum, and breastfeeding. For the name, Mother Design explored territories that connected with people across all ages and genders (not just new mums), encouraged community (not focusing on a singular, exclusive topic), and dimensionalised its editorial and product architecture (Bodily Wear, Care, Balm, and Nourish). The name is confident, approachable, unapologetic, and reinforces the brand’s commitment to care for every body.

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