• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Burger King – Join The Meltdown

Award: Graphite Pencil

Graphite Pencil / Branding / Brand Expression in Moving Image / 2020

Award: Wood Pencil

Wood Pencil / Branding / Campaign Logos

Award: Wood Pencil

Wood Pencil / Branding / Campaign Branding & Identity

In September 2019, Burger King UK turned up the heat on the fast food industry when it announced it would be removing plastic toys from its kids’ meals and melting them down, for good. The resulting launch film saw a cast of melting characters call upon the public to donate their unwanted toys via instore amnesty bins so they could be recycled and turned into play areas and more. The Meltdown saved 320 tonnes of plastic, delivered 9bn media impressions and prompted the competition to follow suit. It also made recycling feel fun and impactful for BK’s youngest customers.

  • Burger King - Join The Meltdown
  • Burger King - Join The Meltdown
  • Burger King - Join The Meltdown
  • Burger King - Join The Meltdown
  • Burger King - Join The Meltdown
  • Burger King - Join The Meltdown
  • Burger King - Join The Meltdown
  • Burger King - Join The Meltdown
  • Burger King - Join The Meltdown
  • Burger King - Join The Meltdown
  • Burger King - Join The Meltdown

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again