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The Most Challenging Pingpong Table

Award: Graphite Pencil

Graphite Pencil / Branding / Brand Activation / 2020

Award: Wood Pencil

Wood Pencil / Product Design / Promotional

Award: Wood Pencil

Wood Pencil / Experiential / Public Environments

Despite the growing excitement for Tokyo 2020 Olympics and Paralympics, the majority of the Japanese public remain uninformed about para-sports as they still struggle to gain mainstream media coverage. The Para Pingpong Table replicates the world of para-athletes and serves as an intuitive communication tool to better inform people about the athletes’ unique challenges and triumphs, adding greater depth for spectators to enjoy the sport. It is displayed at live events and exhibitions, and continues to bring a new interest and perspective to the way people view para-sports.

What did the judges have to say?

I think this project is relevant today and it shows the struggle of other people, in this case it’s disabled athletes. This project tried to visualise other people’s struggles.

Eva Yarza, Co-Founder and Creative Director, Yarza Twins

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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