Executive Creative Director
Jones Knowles Ritchie, New York
Tosh began his career designing book covers in London and creating beauty packaging for Revlon in New York. He developed his career at Landor Associates as Design Director in New York and Creative Director in San Francisco, designing brand identities for large organizations such as Diageo, MillerCoors and Waste Management as well as smaller entrepreneurial businesses like Bardot Ice Cream and Brooks Dry Cider.
In 2014 Tosh joined Jones Knowles Ritchie to build the New York studio, working with clients such as AB InBev, Pepsico, Bacardi, Kellogg’s, Bayer and Unilever. As Executive Creative Director, Tosh is responsible for the creative and strategic output of the agency, overseeing the recent global rebranding efforts for Budweiser, Bud Light, Stella Artois, Havana Club, Wheaties and Kashi.
Tosh’s work has been recognized at Cannes, D&AD, The One Show, Clios, New York Festivals, Tokyo Type Directors Club, Graphis, Communication Arts, Print, AIGA and more. His work is consistently featured in the industry’s top publications and has been covered in The New York Times, The Wall Street Journal, Forbes, BBC, NPR and even mentioned on The Tonight Show with Jimmy Fallon.
He has also donated his talents to Not For Sale, a non-profit organization devoted to ending human trafficking worldwide and Fonderie 47, a luxury brand creating jewelry from assault rifles reclaimed from African war zones.
Tosh received a BA in economics and journalism from The University of North Carolina at Chapel Hill. He is an instructor at School of Visual Arts Masters in Branding Program in New York. He has lead workshops and given design lectures throughout the world, from San Francisco and New York to São Paulo and London.
When he is not designing he follows his passion racing motorcycles and touring the world on his KTM.